The race is on for semantic language search. Already, some search
engines are employing this technology. Google is one of them. But will
semantic language ever replace keyword-based content?
First, let’s define semantic language indexing. This is a form of
indexing that allows search engines to determine what a web page is
about just by looking at other elements on the page. Usually, related
words and phrases will give clues. For instance, if you are writing
about screwdrivers then the search robots will be able to tell whether
you are referring to handyman tools or mixed drinks based on the rest of
your content. Do you mention orange juice? How about ice cubes? Then
it’s mixed drinks. But if your web page doesn’t contain either of those
two phrases but does use phrases like Phillips and “flat head” then
you’re talking about tools.
Google, and a few other search engines, are already doing this. But
will this ever be the norm or will keyword-based content always be
necessary?
Some people are trying to push for semantic language to be the primary indexing technique because it will eliminate spam. Supposedly.
But I think some aspect of keyword-based content will always be
necessary. You will always need to ensure that your content uses
keywords that are related to your subject matter. No matter how adept
the search engines become at semantic language, keywords will be a help,
not a hindrance.
Home »Unlabelled » Will Semantic Language Replace Keyword-Based Content
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment