Shoes Of The Week - Aubercy

To reiterate on my theory of brands that don't really get thought of when mentioning a certain aspect within the shoe realm (i.e. Bespoke shoes, Italian makers, American shoe companies etc.), one brand that comes to mind is Aubercy. They make some of the nicest shoes I have ever seen but are often masked by the thought of Corthay and Berluti when thinking of French shoemakers. It makes you think that it is companies like this that should be respected, because they simply must live off good word-of-mouth from their loyal clients, as you never see any advertising of them nor can hardly find them anywhere outside of their shops in Paris. But believe it or not, they date back to 1935, and have been going strong ever since. With the way the world is working right now, where men are again starting to appreciate good quality on their feet, it would not surprise me if Aubercy was to get bigger and become more in demand, but then again, I feel like many of the Parisian shoe lines actually enjoy being small and exclusive......who knows.

Spat Boots Available At: Leffot

On another note, I am off to finalize my 7th pair of shoes that I started a little while ago (which you can see here). I can't remember if I get internet access at the B&B that I stay at so if you do not hear from me until Monday of next week, this is why. By the way, for those that keep up, I have decided to dye them green and give it a go at my own little personal patina.

Until next time,

-Justin, "The Shoe Snob"

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It's All In The Detail

Picture Courtesy Of: Moda Image

One of my dear blog readers, who frequents London as business calls, just happen to pop in today for an updated chat on life, shoes and the future of my career. Because he happened to visit me in the flesh, I showed him the pictures (via my camera phone) that I have of my upcoming collection. The pictures show what is current with my prototype production, but we still have a month or so before they are complete. Nevertheless, he was able to get an idea of my collection to come and a feeling of how it differs from others while at the same time provides a feeling of familiarity: 'classics with a twist.'

We discussed that in a saturated market, where everything under the sun has already been done, the one thing that differentiates one another, is the minute detailing. That being, when I saw these loafers (above), by Aubercy, they immediately stood out to me. Granted, some people would not appreciate this. But for someone like me who has seen 10 million different pairs of shoes is his life and purposefully looks at them, this would have just been another loafer (of a trillion) in calf and suede, had it not that the red stitching. But because it does have this contrasted stitching, it no longer is one of a trillion, it becomes one of one (or maybe 2 or 3 etc). It stands out and makes me stop and say, "now there is something different, something worth pausing to give a double-take."

And this is what I hope to do for all of you. To give you something that stands out, not in an loud or ostentatious way, but in a way that is discreet yet noticeable. A way that says that you, the wearer, appreciate your shoes and the small details in life, the little ones that make us stand out from the crowd....

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Shoes Of The Week - Aubercy Penny Loafers

The last shape of these loafers, by Aubercy, is absolutely stunning!! It's literally at that level, where it's perfect. Not too pointy, yet not too round either. Just right. And that's hard to do, truly. But I think that I have to say, that this just might have taken the lead in the race for my favorite black loafer. Everything about this shoe screams elegance and beauty. And it would seem that Aubercy is always hitting the nail on the head, but it's so hard to find them selling anywhere outside of France (with the exception of Leffot in NYC). As I have been noticing with my Miro loafer (in black) by Septieme Largeur, a beautiful model such as this, can take you a long way in the outfit department. There are not many things (literally) that you can't wear a pair like this with. They are elegant enough to pair with suits, yet loafer(y) enough to throw on with some nice jeans or casual trousers.....And the more that I wear my Miro's, the more that I think that I need a second pair, so that they don't wear out so quick....hmmmm....

Picture Courtesy Of: Depiedencap

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