Website Optimization: How Many Shades Of Blue Do You Need

WebProNews has an interesting story about a Google employee who quit because he was exhausted from having to run so many tests at Google. Among the items he was asked to spend his anal retentive time on were 41 different shades of blue and whether or not a border should be 3, 4, or 5 pixels wide.
Too much or is that what search engine optimization is leading to?

According to this Googler, “I can’t operate in an environment like that.” Could you?
It might seem like such details are a bit too much, but if a 3-inch border leads to more sales than a 4-inch border, you might as well hang it up. Facts are facts. If the slightly-darker-than-Navy-blue shade converts more traffic than the slightly-lighter-than-Navy-blue then it makes sense to run those tests, doesn’t it? Maybe that’s why Google offers webmasters a Website Optimizer.
When it comes to beating the competition you want every edge you can. Maybe such detailed testing is the reasons Google has such a large lead over its competitors.


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